PRIVACY AND COOKIE POLICY

Good morning!

If you have arrived here, it is a reliable sign that you value your privacy. We understand this perfectly, so we have prepared this document for you, in which you will find the rules for processing personal data and the use of cookies and other tracking technologies in connection with the use of the https://marcova.pl website.

Formal information at the beginning - the administrator of the website is: Marcova Biznes Sp. z o.o., 30 Rozwadowska St., 03-628 Warsaw, NIP: 5242667621 If you have any doubts about the privacy policy, you can at any time contact us at regulamin@marcova.pl.

Short version - the most important information

We care about your privacy, but we also care about your time. That's why we have prepared for you an abbreviated version of the most important rules related to privacy.

1. We process your personal data that we collect in connection with your use of our website and its various functions such as signing up for a newsletter, contacting us via a form, adding a comment.

2. Among the personal data we process may be, in particular, the following information: name, e-mail address, telephone number, company, IP address.

3. We make every effort to ensure that your personal data remains secure and does not fall into the wrong hands.

4. We entrust the processing of your personal data only to proven and trusted personal data processing service providers.

5. we transfer your personal data to third countries in connection with the use of tools that store personal data on servers located in third countries, in particular in the USA. The providers of these tools guarantee an adequate level of personal data protection through the relevant compliance mechanisms provided by the RODO.

6. We do not use profiling mechanisms that use personal data.

7 We ensure that you can exercise your rights under the RODO related to our processing of your personal data.

8.We track and analyze your behavior undertaken on our website for statistical purposes and to optimize our website.

9. using the tools available in this regard, we automatically adjust the content of the site to your individual interests, needs, preferences and past activities on our site.

10. we use tools that function on the basis of cookies, both our own and third-party cookies. Within these tools, we do not have access to information that would allow us to identify you . These are various analytical, marketing, social and communication tools. Some of these tools involve the implementation of special tracking scripts.

11. You can manage your cookie settings from your web browser or by installing special add-ons that allow you to control cookies, such as Ghostery (https://www.ghostery.com).

12.You can also manage your behavioral advertising settings by going to http://www.youronlinechoices.com/.

13. within the content of the site may include links to external sites managed by third parties. We are not responsible for the rules of processing of personal data and use of cookies by operators of external sites. You can look for details in this regard in the privacy policies of external sites.

14. The site is stored on Marcova's internal server, which, like any server, generates logs. The logs store information such as the IP address, date and time of the server, browser and operating system information. The logs are for operational and technical purposes only.

The above information is preliminary. We encourage you to read further details below.

Personal data

The administrator of your personal data within the meaning of the regulations on personal data protection is Marcova Biznes Sp. z o.o., 30 Rozwadowska St., 03-628 Warsaw, Tax Identification Number (NIP): 5242667621. The purposes, legal basis and period of personal data processing are indicated separately for each purpose of data processing (see description of individual purposes of personal data processing below).

Entitlements. The RODO grants you the following potential rights related to the processing of your personal data:

1. the right to access your data and to receive a copy of it,

2. the right to rectify (amend) your data,

3. the right to erasure (if, in your opinion, there is no basis for us to process your data, you can demand that we erase it),

4. the right to restrict data processing (you can demand that we restrict data processing only to storing your data or performing activities agreed with you, if in your opinion we have inaccurate data or are processing it unfoundedly),

5. the right to object to processing (you have the right to object to processing on the basis of legitimate interest; you should indicate the particular situation that you think justifies us stopping the processing covered by your objection. We will stop processing your data for these purposes unless we demonstrate that the grounds for our processing override your rights or that your data are necessary for us to establish, assert or defend claims),

6. the right to data portability (you have the right to receive from us in a structured, commonly used machine-readable format the personal data you have provided to us under the contract or your consent; you can have us send this data directly to another entity),

7. the right to lodge a complaint with a supervisory authority (if you find that we are processing your data unlawfully, you may file a complaint about it with the President of the Office for Personal Data Protection or other competent supervisory authority).

The rules related to the exercise of the rights indicated above are described in detail in Articles 16 - 21 of the RODO. We encourage you to familiarize yourself with these provisions. For our part, we consider it necessary to explain to you that the rights indicated above are not absolute and you will not be entitled to them in relation to all processing activities of your personal data.

We emphasize that one of the rights indicated above is always available to you - if you consider that we have violated data protection regulations in the processing of your personal data, you have the opportunity to file a complaint with the supervisory authority (President of the Office for Personal Data Protection).

You can also always request that we provide you with information about what data we have about you and for what purposes we process it. All you need to do is send a message to regulamin@marcova.pl. However, we have made every effort to ensure that the information of interest to you is comprehensively presented in this privacy policy. You can also use the e-mail address provided above if you have any questions about the processing of your personal data.

Security. We ensure the confidentiality of any personal information you provide to us. We ensure that appropriate security and data protection measures are taken as required by data protection regulations. Personal data is collected with due diligence and properly protected from access by unauthorized persons.

Recipients of data. Your personal data may be processed by entities we use in processing your data and providing services to you. This includes, in particular, the following entities:

1. email service provider - as part of email, processing of your personal data takes place,

2. provider of cloud software such as mailing system, accounting system, CRM system - as part of the software, your personal data is processed,

3. provider of chat service - as part of chat, processing of your personal data takes place,

4. virtual cloud service provider - files containing your personal data may be stored in the cloud,

5. law firm - the law firm may access your personal data if necessary to provide legal services to us,

6. website maintenance service provider - this entity may access your data in connection with technical work on those areas where data is processed,

7. marketing service provider - this entity may access your personal data to the extent that it is necessary to carry out the entrusted marketing activities,

8. other subcontractors - we work with various subcontractors who may have access to your personal data if they provide services to the extent related to such access.

In addition, if necessary, your personal data may be shared with entities, authorities or institutions authorized to access the data under the law, such as police, security services, courts, prosecutors' offices.

Transfer of personal data to third countries. We transfer your personal data to third countries in connection with the use of tools that store personal data on servers located in third countries, in particular in the United States. The providers of these tools guarantee an adequate level of personal data protection through the relevant compliance mechanisms provided for by the RODO, in particular by joining the Privacy Shield program or using standard contractual clauses.

The storage of personal data on servers located in third countries occurs within the following tools:

- MailerLite mailing system, whose provider is UAB "MailerLite", J. Basanavičiaus 15, LT-03108 Vilnius, Lithuania - to the extent of your name and email address provided when signing up for the newsletter,

- Google's G-Suite services, the provider of which is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland - to the extent of all data that is processed as part of Google's services, including those data contained in files subject to synchronization with Google Drive.

Both UAB "MailerLite" and Google Ireland Limited ensure an adequate level of protection of personal data by applying the compliance mechanisms provided by the RODO.

Profiling and behavioral advertising. We do not make decisions to you based solely on automated processing, including profiling, that would produce legal effects or similarly materially affect you. Yes, we use tools that may take certain actions depending on the information collected through tracking mechanisms, but we believe that these actions do not materially affect you, as they do not differentiate your situation as a customer, do not affect the terms of the contract you may enter into with us. Using certain tools, we may, for example, target you with personalized advertisements based on previous actions you have taken on our site or suggest products that may be of interest to you. We are talking here about so-called behavioral advertising. We encourage you to learn more about behavioral advertising, particularly with regard to privacy issues. You can find detailed information, along with the ability to manage your behavioral advertising settings, here: http://www.youronlinechoices.com.

We emphasize that within the tools we use, we do not have access to information that would allow us to identify you.

We do not collate the information indicated above with your personal information that is in our databases. This information is anonymous and does not allow us to identify you. This information is stored on the servers of the providers of the various tools, and these servers can most often be located around the world.

Purposes and activities of personal data processing

Newsletter. By subscribing to the newsletter, you provide us with your name and e-mail address.

Providing your e-mail address is voluntary, but necessary to subscribe to the newsletter.

The data provided to us when signing up for the newsletter is used to send you the newsletter, and the the legal basis for their processing is your consent (Article 61.(a) of the RODO) given when you sign up to to the newsletter.

You can unsubscribe from the newsletter at any time by clicking on the dedicated link located in each message sent as part of the newsletter or simply by contacting us. Despite opting out of the newsletter, your data will still be stored in our database for the possible defense of claims related to the sending you the newsletter, in particular for the purpose of proving the fact that you gave your consent to the to receive the newsletter and the moment of its withdrawal, which constitutes our legitimate interest referred to in Article 61.(f) RODO.

You can correct your data stored in the newsletter database at any time. In a situation in which you submit objection to the processing of your personal data, at the same time requesting the deletion of your data from our database, we will be forced to inform you that due to our legitimate interest mentioned in the preceding paragraph, we will not remove your data from the database. Removal of such data would prevent us from demonstrate, if necessary, the fact that you have given your consent to receive newsletters in the past.

The mailing system we use tracks your actions taken in connection with messages sent to you messages. Accordingly, we have information about which messages you opened, within which messages you you clicked on links, etc.

Comments. When you add a comment on our site, you use the Disqus system in this regard. The use of the Disqus system is based on the terms and conditions of Disqus, which you accept as its user. As part of the Disqus system we do not have access to your personal data, except for your nickname as defined in the system Disqus system and your image, if any, available within your user account on the Disqus system. The Disqus system provider is the independent administrator of your personal data processed under the Disqus system.

Contact. By contacting us, you naturally provide us with your personal information contained in the content of your correspondence, in particular e-mail address name, surname, company name, telephone number. Provision of data is voluntary, but necessary to establish contact.

Your data are processed in this case for the purpose of contacting you, and the basis for processing is Article 61. (f) RODO, i.e. our legitimate interest. The legal basis for post-contact processing is also our legitimate purpose of archiving correspondence for internal purposes (Article 61.(f) RODO).

The content of correspondence may be subject to archiving, and we are unable to determine with certainty when it will be deleted. You have the right to request the history of the correspondence you have had with us (if it it was subject to archiving), as well as to request its deletion, unless its archiving is justified due to due to our overriding interests, such as defense against potential claims on your part.

Cookies and other tracking technologies

Our website, like almost all other websites, uses cookies.

Cookies are small text information stored on your terminal device (e.g. computer, tablet, smartphone), which can be read by our ICT system (own cookies) or by the ICT system of ICT system of third parties (third-party cookies).

Some of the cookies we use are deleted when the browser session ends, i.e. when the browser is closure (so-called session cookies). Other cookies are retained on your terminal device and enable us to recognize your browser the next time you visit the site (persistent cookies).

In contrast, below you will find detailed information about the cookies that function within the framework of our website.

Cookie Consent. When you visit the site for the first time, you will be shown information about the use of cookies along with a question about your consent to the use of cookies.

In addition, you can always change your cookie settings from within your browser or delete cookies altogether. Browsers manage cookie settings in different ways. Below are instructions for disabling cookies in popular browsers. If your browser does not fit any of the descriptions below, look for help in your browser's help menu.

Google Chrome

This browser, in addition to the ability to clear cookies, allows you to view a detailed description of the browser's privacy features. To clear cookies and other browsing data, click on the button with three horizontal dashes, which is located on the right side of the address bar - from the menu that appears, select "Tools" and then "Clear browsing data." For a detailed description of the browser's privacy features, see the "More information" link.

Mozilla Firefox

This browser provides you with the ability to specify whether you do not want to be tracked through cookies at all or whether you want to delete specific cookies of specific websites. To specify these settings in the "Tools" menu, select "Options" and in it the "Privacy" tab.

Microsoft Internet Explorer

With a special slider, you can determine your overall privacy level. In addition, using the "Websites" button, you can decide on settings for specific websites. To determine these settings in the "Tools" menu, select "Internet Options" and in them the "Privacy" tab.

Opera

Using the "Opera" button located in the upper left corner, open the menu and in it select "Settings" and further the option "Clear browsing history". In addition, there is a button "Manage cookies...", which allows for more advanced management of options for individual websites.

Apple Safari

Using the "Safari" menu, select "Preferences" and in it the "Privacy" tab. This tab contains expanded options for cookies.

Cell phones, tablets and other mobile devices

Each type of mobile device, may handle such functionality differently depending on the type of device and the platform used. Therefore, please refer to the privacy settings in the help file, documentation or user manual for your particular device or operating system.

You can also manage your cookie settings by installing special add-ons that allow you to control cookies, such as Ghostery (https://www.ghostery.com).

Please note that disabling or restricting cookies may cause difficulties in using our site, as well as many other websites that use cookies.

Proprietary cookies. We use our own cookies to ensure the proper functioning of the site. Proprietary cookies also store information about your consent to the use of cookies and information about the cookie settings you have defined within our site. Proprietary cookies are also used by the script responsible for the abandoned cart recovery mechanism. This means that the cookies may contain information about the contents of your shopping cart, last viewed products, etc.

Third-party cookies. Our website, like most modern websites, uses functions provided by third parties, which involves the use of cookies from third parties. The use of such cookies is described below. Google Analytics. We use the Google Analytics tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. We perform activities in this regard based on our legitimate interest in creating statistics and analyzing them in order to optimize our websites.

Google Analytics automatically collects information about your use of our website. The information collected in this way is mostly transmitted to a Google server in the United States and stored there. Due to the IP address anonymization activated by us, your IP address is truncated before being passed on. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and only shortened there. The anonymized IP address transmitted by your browser within the framework of Google Analytics is, as a rule, not combined with other Google data. We emphasize that within the framework of Google Analytics we do not collect any data that would allow us to identify you. Therefore, the data collected within the framework of Google Analytics does not have the character of personal data. The information we have access to as part of Google Analytics is, in particular:

- information about the operating system and the web browser you use,

- the sub-pages you view within our website,

- time spent on our site and on its subpages,

- transitions between different subpages within our site,

- the source from which you go to our service.

In addition, we use the following Advertising Functions within Google Analytics:

- demographic and interest reports,

- remarketing,

- advertising reporting functions, user-ID.

We do not collect personal information as part of the Advertising Functions either. The information we have access to is, in particular:

- your age range,

- Your gender,

- Your approximate location limited to your locality,

- Your interests as determined by your online activities

In order to use Google Analytics, we have implemented a special Google Analytics tracking code in the code of our website. The tracking code uses cookies from Google LLC regarding the Google Analytics service. You can disable the Google Analytics tracking code from our website, using the mechanism for managing cookies. You can also block the Google Analytics tracking code at any time by installing a browser add-on provided by Google: https://tools.google.com/dlpage/gaoptout.

Google Analytics and Google Analytics 360 services have been certified to the independent security standard ISO 27001. ISO 27001 is one of the most widely recognized standards in the world and certifies that the systems operating Google Analytics and Google Analytics 360 meet the relevant requirements.

If you are interested in the details related to Google Analytics data processing, we encourage you to read the explanation prepared by Google: https://support.google.com/analytics/answer/6004245.

Google Ads. We use the Google Ads program operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA to run advertising campaigns, including remarketing. We perform activities in this regard based on our legitimate interest in marketing our own products or services.

When you visit our website, a Google remarketing cookie is automatically left on your device, which, with the help of a pseudonymous identifier (ID) and based on the pages you visit, enables interest-based advertising.

Further processing of the information only takes place if you have given your consent to Google to link your browsing history and application usage to your account and to use information from your Google account to personalize the ads that are displayed on the websites. If you are then logged in when you visit my website on Google, Google will use your data together with Google Analytics data to create and define target group lists for remarketing purposes on different devices. For this purpose, Google temporarily combines the collected information with Google Analytics data to create the target groups.

We emphasize that we, using Google Ads, do not collect any data that would allow you to be identified. The possible compilation of data in such a way that it takes on the character of personal data may be done on Google's part, but to this extent we are no longer responsible, since Google performs these activities on the basis of the agreement concluded with you as a user of Google services.

We, using Google Ads, are only able to define the audience groups we would like our ads to reach. Based on this, Google decides when and how it will present our advertising to you.

In order to use Google Ads, we have implemented a special Google Ads conversion pixel in the code of our website. The pixel uses cookies from Google LLC regarding the Google Ads service. From our site, using the mechanism for managing cookies, you can disable these cookies. You can manage your Ads settings directly from the Google website: https://adssettings.google.com/".

If you are interested in details related to Google Ads data processing, we encourage you to read Google's privacy policy: https://policies.google.com/privacy.

Facebook Ads and Insights. We use marketing and analytical tools available within Facebook. The provider of these tools is Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA. We carry out activities in this regard based on our legitimate interest in marketing our own products or services and in analytics and statistics.

In order to target you with ads personalized to your behavior on our site, we have implemented the Facebook Pixel within our site, which automatically collects information about your use of our site in terms of pages viewed. The information collected in this way is mostly transmitted to a Facebook server in the United States and stored there.

The information collected as part of Facebook Pixel is anonymous, i.e. it does not allow us to identify you. We only know what actions you have taken within our site. We can also see what age range you are in, what gender you are, where you connect to the Internet from. Facebook Insights may also provide us with more information about you, but it is never information that would allow us to identify you.

However, we would like to inform you that Facebook may combine the information it collects with other information about you collected through your use of Facebook and use for its own purposes, including marketing. Such activities of Facebook are no longer dependent on us, and you can look for information about them directly in Facebook's privacy policy: https://www.facebook.com/privacy/explanation. From your Facebook account, you can also manage your privacy settings. Here you will find useful information in this regard: https://www.facebook.com/help/568137493302217.

From within our site, using the mechanism for managing cookies, you can disable the Facebook Pixel.

Content from external services. We embed content from external sites, in particular videos from YouTube. In this connection, cookies from Google LLC related to the YouTube service, including DoubleClick cookies, are used.

When you play a video or view other embedded material, Google receives information about it, even if you do not have a profile with the respective service provider or are not logged in at the time. This information (along with your IP address) is sent by your browser directly to the provider's server (some servers are located in the US) and stored there.

If you have logged into the service of a given service provider, this service provider will be able to directly associate your visit to our site with your profile on a given social network. The purpose and scope of data collection and their further processing and use by service providers, as well as the possibility to contact us and your rights in this regard and the possibility to make settings to ensure your privacy are described in the privacy policies of the respective service providers.

If you do not want service providers to attribute the data collected during video playback or reading other content on our website directly to your profile on the respective service, then you must log out of that service before visiting our website. You can also completely prevent plug-ins from loading on the site by using appropriate extensions for your browser, such as script blocking.

YouTube-related cookies are only loaded when the video is played, so if you don't want this to happen, refrain from watching the video.

Social Media Tools. Our website uses plug-ins and other social tools provided by social networks such as Facebook and Linkedin.

When displaying our website containing such a plug-in, your browser will establish a direct connection to the servers of the social network administrators (service providers). The content of the plug-in is transmitted by the respective service provider directly to your browser and integrated into the site. Thanks to this integration, service providers receive information that your browser has displayed our site, even if you do not have a profile with the given service provider or are not currently logged in with them. This information (along with your IP address) is sent by your browser directly to the service provider's server (some servers are located in the USA) and stored there.

If you have logged in to one of the social networks, this service provider will be able to directly attribute your visit to my site to your profile on the given social network.

If you use a particular plug-in, such as by hitting the "Like" or "Share" button, the corresponding information will also be sent directly to the server of the respective service provider and stored there.

In addition, the information will be published in the respective social network and will appear to the people added as your contacts. The purpose and scope of data collection and their further processing and use by service providers, as well as the possibility of contacting you and your rights in this regard and the possibility to make settings to ensure the protection of your privacy are described in the privacy policies of individual service providers.

- Facebook - https://www.facebook.com/legal/FB_Work_Privacy,
- Instagram - https://help.instagram.com/155833707900388.

If you do not want the social networks to attribute the data collected during your visit to our website directly to your profile on the respective service, then you must log out of that service before visiting our website. You can also completely prevent plug-ins from loading on the site by using the appropriate extensions for your browser, such as blocking scripts.

Disqus. We use the Disqus system, giving you the ability to leave comments on our sites. The Disqus system is provided by Disqus Inc., 717 Market Street, Suite 700, San Francisco, CA 94103.

The Disqus comment system uses cookies to ensure the proper functioning of the comment system. It is not excluded that Disqus may also use the information collected using cookies for marketing purposes, but unfortunately we have no control over this. You can look for details on the privacy of the Disqus system here: https://help.disqus.com/terms-and-policies/disqus-privacy-policy.

From our side, we provide you with the possibility to disable Disqus cookies using the cookie management mechanism. However, disabling these cookies will prevent you from using the comment system.

Affiliate and partner programs. The content available on our sites is distributed free of charge, which means that you do not have to make any monetary payments to view this content. We do not require you to make monetary payments, but we monetize our business in other ways.

We participate in the Ceneo affiliate program, which means that affiliate links may be available in the content of our pages. If you make a purchase after going to the site from an affiliate link, a commission will be awarded to us. In order for this commission to be credited, the affiliate program operator must have information that the transaction was made after clicking on a link on our site. Therefore, we have implemented in the wounds of our site a special code that monitors clicks on affiliate links. This code uses cookies of the affiliate program operator, the company Ceneo Sp. z o.o., based in Poznań, at 182 Grunwaldzka Street, 60-166 Poznań, entered in the register of entrepreneurs kept by the District Court Poznań - Nowe Miasto and Wilda in Poznań, VIII Economic Department of the National Court Register under KRS no.: 0000634928, share capital: PLN 5,000,000, having tax identification number NIP 525-26-74-781, REGON 365338986.

We also participate in the Google AdSense program, which means that advertisements broadcast under this program may be visible on our pages. We do not decide on the content of these ads. The ads are adjusted based on the algorithm used by the Google AdSense program. You can manage your ad settings directly from the Google website: https://adssettings.google.com/. Participation in the Google AdSense program involves the implementation of monitoring code within the site that uses cookies from Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, including DoubleClick cookies.

As for cookies related to affiliate and partner programs, we do not give you the option to disable these cookies, as this would prevent us from monetizing the content available on the site. If you do not agree with such use of cookies, we are forced to ask you to stop using our sites.

Server logs

Use of the site involves sending requests to the server where the site is stored. Each request made to the server is recorded in the server logs.

The logs include, among other things, your IP address, the date and time of the server, information about the web browser and the operating system you are using. The logs are saved and stored on the server.
The data stored in the server logs are not associated with specific persons using the site and are not used by us to identify you.

The server logs are only auxiliary material used to administer the site, and their contents are not disclosed to anyone except those authorized to administer the server.